Consider a New WordPress Website for Your Hospitality Business
Now is the Perfect Time to Update Your Website
Just like any marketing campaign, your lodging or hospitality business may be due to have a website makeover.
In this tough economy, you want to spend your marketing dollars wisely. You want to connect with the fewer people out there who are still traveling. And you want them to book with your business instead of with your competition. Your website is your face to the outside world and you want to make a great first impression.
Your website will look fresh and modern. You'll be able to add content like highlighting your testimonials, associations, social networking links (like twitter and Facebook), videos, etc. in a fairly straightforward way.
Let's explore the many advantages of what a new WordPress website can do for your business:
Blogging can easily be added so you and your staff can give your visitors all the latest news about your business. You can announce onsite events as well as what's going on in the community. All this, without asking your webmaster to make any changes.
You will have the opportunity to showcase lots of recent photos in a managed Gallery. And you won't necessarily need your webmaster to add the photos.
You can update other information like your rates for the next year or your new policies, quickly, often without your webmaster's help. It's so nice to finally fix tired and outdated descriptions of your property. At this time you'll also want to remove or correct any dead links. (like to the restaurant that closed 2 years ago).
It's the time to revisit your SEO (search engine optimization) and add to or update the keywords, titles and description on your web pages as well as rewording content to better keep the attention of readers. Over time, you'll get more and better traffic.
These are but a few of the many reasons to invest in a new WordPress website for your hospitality or lodging business. So, if you think it's time to update your website (or if you don't have one) Piaf, Inc would be happy to take a look and give you a proposal to get it done.
So, in these tough economic times, it's worth investing in this very important marketing tool; your face to the traveler. Your new website will help to capture the fewer folks that are going anywhere. Plus, you'll get referrals from your competition and local businesses. Just think how great things will be when the economy rebounds!
A Great Example
Why not compare the new and old websites for Stone Mountain Lodge and Cabins in Lyons, Colorado to see what I mean!
Piaf, Inc. may be able to do the same type of makeover for your Hospitality Business!