Internet Marketing for Independent Hotels, Lodges, Resorts, Inns and B&B's
For independent resorts and lodges, cost effective Internet Marketing is crucial.
The most profitable bookings result from direct traffic to your own hotel, motel or resort website.
Your Lodge, Hotel or Inn has a website, and is likely being promoted on the internet to some degree or another. But you feel your website really isn't doing as well as it should, and you would really like more bookings. You aren't quite sure what to do, and don't really have the time and patience to figure it out.
That's where we come in.
We can help you take full advantage of the most fundamental and cost effective sources of web traffic for your specific Resort, B&B or Hotel.
- Would you like to have a steady source of free traffic?
- Would you like to have an accurate measure of your ROI (Return On Investment) for any money you spend on Internet advertising?
- Would you like to have an advertising channel that can be increased or decreased at any time, and know exactly what you are getting for your money.
- Would you like more bookings from what you are now spending?
- Would you like to increase occupancy and revenue?
All the above can be done. Let me explain. But first:
What is the most fundamental and cost effective source of web traffic to a hotel or resort website?
It's via Search! People will search the internet for a romantic Inn or a simple motel. And they will search in many, many different ways. But, you really already know that!
Here's the Real Question: How do you get people to find Your Hotel, Inn, B&B, Motel or Resort when they Search the Internet?
That's where it gets tricky. We break it down specifically for hotels and resorts by addressing 3 fundamental internet traffic sources:
- Organic Searches via Search Engine Optimization (SEO)
- 3rd party (non-commission) travel websites and directories
- PPC (Pay Per Click) Search Engine Traffic and Content Placements
A substantial part of your leads and bookings should come from all three of the above sources.
Here's some more insight.
A combination of a properly optimized website for Organic Search (SEO), a good presence on cost effective 3rd party directories and travel websites, and effective Pay Per Click (PPC) advertising, give even better and more stable results.
But before we get ahead of ourselves, getting people to your website is not the end of the story!
Your website must result in a visitor to take one of the following actions:
- Book On-line
- Pick up the phone and call
- Send an e-mail for more information
Specific improvement to your website, including headlines, copy, navigation, and pictures, can have a huge effect on how many visitors take action.
But don't get me wrong, a total redesign of your website is usually not necessary to increase its effectiveness. A real slick website does not necessarily equate to more bookings. Specific website changes can be made to an existing website, and specific results can be measured. The end results are more visits resulting in action.
And that's where ROI (Return On Investment) comes in. ROI is a measure of the effectiveness of your Internet Marketing. Here's another important question:
How much are you willing to spend to get someone to Book On-line, Call on the Phone, or Send an e-mail?
An answer to this question should drive your entire Internet Marketing campaign!
As you likely already know, achieving cost effective and measurable results from Internet Marketing can be elusive, require significant technical involvement, and is much easier with first hand knowledge of what to expect.
We know small independent resorts and lodges. We have owned one for over 10 years. We have a rare combination of first hand hotel business experience, many years of internet marketing experience, and extensive technical background. In other words, we naturally relate to your business, and have the technical skills and experience to help you improve your leads and sales from the internet.
We can help make sure you are taking full advantage of the most cost effective and fundamental sources of internet traffic, specifically for your Independent Hotel, B&B, or Resort.
We especially enjoy and look forward to working with folks with whom we have so much in common!
For more information please read our Must Read Articles: "The True Goals of Internet Marketing: Leads and Sales" and "Internet Marketing Return On Investment (ROI)". This is our approach that keeps us on track in making your business more profitable.